Samsung Mobile’s marketing strategy is similar to that of Colgate toothpaste and Toyota Motor Company in my opinion. You see, these three brands have something for almost every imaginable shopper. Trying to keep up with Samsung gadgets and figuring out which specific phone is right for you is not a straightforward matter as it should be. Buying the brand is one of those decisions that you make by rounding off to how much you are willing to spend, and you will always find a device catering to you.
Being the largest smartphone manufacturer in the world, Samsung’s strategy of consolidating every single sub- niche seems to be working. Although the mid- range and budget phones from the Korean phone maker manufactures are not as equipped as its flagships, they are as competitive as can be in the features availed.
Samsung Galaxy J3 is one such low- cost device that falls in the “under Ksh. 20, 000 category” of smartphones and it has attractive features to appeal to this specific sub- niche. It is a slim device with a vibrant 720p super AMOLED display similar to the one on the Galaxy J5. Once it arrives in the country, the prices are going to be almost the same, but the J3 will obviously be cheaper.
Apart from the display, the body is made of plastic. Given that phones are expected to work optimally for around two years, such a quality of plastic is most likely going to cope for that period. The plastic back, which is essentially just a lid, can be removed to get to the removable 2600 mAh battery.
There are several variations of the Galaxy J3 available in the market further increasing the buyers’ options; these include two types of 4G LTE models, single SIM and dual SIM models as well as 8/16 GB models.
Android 5.1.1 Lollipop is the software that was chosen for this phone which I believe should be able to update to version 6.0 Lollipop of Google’s open source operating system. To drive software operations, the phone has a quad-core 1.2 GHz Spreadtrum SC8830 processor working hand in glove with 1.5 GB of RAM. This setup is a low- powered one compared to the flagships but it will perform nearly the same way as other phones in its category. Note that the Spreadtrum architecture is usually weaker than, say the latest Snapdragon systems thereby needing more cores to keep up with tasks.
At the back side, you will find an 8 megapixel camera, one of the weaknesses of this phone. Many phones in this category and even cheaper ones come with 13 megapixel camera sensors. Image quality from this rear camera is not as good as other budget smartphones. Low- light images are especially poor even considering that there is a single LED bulb for photography at the back. Take note that the J320P model of the J3 has a 5 megapixel primary camera and a 2 megapixel selfie camera. It should be a lot cheaper but the camera quality is even lower. For this particular model, none of the cameras can record 1080p video which should worry camera enthusiasts. The J3109 and J320F models will offer slightly better advantage on the side of the camera.
In conclusion, this is a good- looking budget phone with a brilliant HD display, a user- replaceable battery and it has 4G LTE capability. Although there are a few weaknesses here and there, they are expected of low- end smartphones generally. Considering that the brand is among the World’s most recognized smartphone maker, you should not have to spend money on a lesser- known brand that could provide a disappointing experience.
|Dimensions (LxWxD)||142.3 x 71 x 7.9 mm
|OS||Android OS, 5.1.1 Lollipop|
|Processor||1.2 GHz Quad-core Cortex A7
Spreadtrum SC8830 chipset
|Internal storage||8/16 GB|
|External storage||Micro SD, up to 128 GB|
|Screen size||5.0 inches|
|Resolution||720 x 1280 pixels (HD)|
|Pixel density||294 ppi|
|Screen type||Super AMOLED capacitive, 16M colors|
|SIM||Micro SIM, optional dual SIM|
|Speed||3G Up to 42.2 Mbps DL, 5.76 Mbps UL
LTE Up to 150 Mbps DL, 50 Mbps UL
|Wi-Fi||Wi-Fi Hotspot, Wi-Fi Direct|
|Battery||2600 mAh Li-Ion
Standby Up to 14.5 days
Talk-time Up to 22 h
|Camera||Primary 8 MP autofocus, LED flash
Secondary 5 MP 720p